Core Audience
Age:
17
Gender:
Female
Favourite Film Genres: Espionage, Fantasy, Crime
Favourite Films: Salt, Rush Hour, The Avengers
Favourite TV Shows: Misfits, Fringe, Heroes
Goes to cinema: Once a week
Which cinema: Vue, Cineworld
Favourite Female Characters: Olivia Dunham (Fringe), Kelly (Misfits), Niki
Sanders and Claire Bennet (Heroes), Black Widow (Avengers)
Hobbies: Swimming,
Shopping, Watching Films, Photography
Media Consumption: Rock/ Punk Music, Kerrang
Magazine, E! Online, Twitter
How we will target this specific audience:
- Our main characters are strong, independent, young and female - they are also aspirational, as they are physically fit and mentally stable, despite the stressful situations which they often find themselves in
- The three girls aren't heroes, they each have flaws and therefore the audience can relate to them - they have each had difficult pasts and therefore represent the global theme of Family Drama
- We understand that some young females may not be likely to watch films with too much violence, therefore we have decided to use techniques similar to those used on the Hit TV Show "Prison Break" and show the build up to the violence and then cutaway from the violence and then cut back to the aftermath of the violence (For example, when T-Bag attacks Abruzzi)
- The fact that our characters are quite extreme and exaggerated in their skills (Super-strength, Extreme Ruthlessness and Sherlock-Style Intelligence) will also appeal to fans of the popular "Underworld" and "Resident Evil" film franchises, which include incredibly resilient and survivalist female characters
Secondary Audience
Age:
18
Gender:
Male
Favourite Film Genres: Action/Adventure, Thriller, Comedy
Favourite Films: Psycho, Indiana Jones, Iron Man
Favourite TV Shows: Prison Break, Sherlock, Breaking Bad, Homeland
Goes to cinema: Once a week
Which cinema: Odeon
Favourite Female Characters: Black Widow (Iron Man), Irene Adler (Sherlock),
Wichita (Zombieland)
Hobbies: Ice-skating, Rugby, Listening to Music, Rock-Climbing
Media Consumption: Rap Music, Facebook, BBC Radio 1, X-Box Games such as "Call of Duty" and "Halo"
How we will target this specific audience:
- A cast of visually appealing females which might encourage young males to watch the film
- A lot of "Call Of Duty"-esque violence, but as I mentioned before, it will be done tastefully so that the core audience isn't put off
- Some scenes of a mild sexual nature, in order to give the hormonally charged teenagers what they want
- The inclusion of witty, dark humour; both male and female audiences like wit, but not necessarily all females like dark humour, so this may be appealing to the male audience who are more comfortable with this type of humour
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