5) How did you attract/address your audience?

The mainstream audience:

I have always found it easier to work by hand, therefore getting my thoughts onto paper for Audience appeal allowed me to fully document them. Using some of my audience feedback, I drew up the following. These consider the appeal to the core and secondary audiences and the "uses and gratifications of the social or psychological needs of the individual" (Blumler & Katz 1974)

Audience Appeal mind map

Uses and gratifications 1: Information, Identity, Integration + social interaction

- Audience feel "special" as they know more than any of the characters - e.g. more than Guard.

- Audience can relate to the characters - different personalities so appeals to a range of audience personalities.

Uses and gratifications 2: Entertainment

- Action/ Enigma  appeals to audience - keeps them engaged and on the edge of their seats.

- Good looking cast.
-Characters have likeable and very diverse personalities.

-Ethnic differences may appeal to wider audiences.

Significance of characters

- Audience feel they are in on a secret mission in this "high security" building.

- Involved in the action right from the start.

Significance of setting and plot

So we can see from the feedback that the cliffhanger ending was very successful as a ploy to engage the audience, however the fight sequence could have been longer to be more engaging to the audience members who like action. Also, the title was not clear to some, so perhaps could be made more obvious. Many people said they would watch the film, so as said before, the release would wait to build momentum before being massively released across all cinemas to check for success.

The Asian community

Our piece does not depict the Asian culture, however integrates Asian females in a  way that does not draw a lot of attention to their ethnicity. Our intention was to underline the acceptance of today's society towards the culture. As a British Asian myself, I understand how society today is multicultural, therefore 26 illustrates this without explicitly pointing out the fact that Sierra and Echo are ethnically different to Delta.

The Asian community, women in particular may relate to the progression of the stereotype from "housewife" or "perfect daughter" to the new woman - a strong and independent female (now very much like their Caucasian counterparts)

Audience feedback

Core audience feedback - 3 members of the core audience talk about the title, genre, characters, and their thoughts.

Secondary audience feedback - 2 members of the secondary audience talk about the title, genre, characters, and their thoughts.

So we can see from the feedback that the cliffhanger ending was very successful as a ploy to engage the audience, however the fight sequence could have been longer to be more engaging to the audience members who like action. Also, the title was not clear to some, so perhaps could be made more obvious. Many people said they would watch the film, so as said before, the release would wait to build momentum before being massively released across all cinemas to check for success. The core audience we outlined was indeed ideal, and the secondary audience appeared to enjoy the opening sequence as much as the core, therefore we could perhaps expand our core to just teenagers in general, so maximising our reach and potential revenue.