Question 4: Who would be the audience for your media product?

We decided that our core target audience should be 16-24 year old females, as we fit into that age & gender group and we therefore feel that we can get into their mindset and appeal more to that specific demographic.

(Please view full screen for maximum immersive experience)

Sophie is a typical member of our Target Audience, because she fits our initial Core Audience Member Profile (below) and I found out that the biggest cinema going demographic is the 16-24 year old group.

Taken from a presentation from the 17th Europa Cinemas Network Conference on 23/12/2012 by Saskia Walzel