Question 3: What kind of media institution might distribute your media product and why?

We initially shortlisted two distribution companies for our film; Columbia Pictures and Screen Gems. In the end however, we decided to go with Screen Gems, as it had previously distributed films of the action genre featuring female protagonists and also British produced films.

Screen Gems

Distributed films such as;

• The Resident Evil franchise

• The Underworld franchise - Has a positive, strong female lead who is determined and hard-working
• Attack the Block - Screen Gems distributed it in America as it is a British film, like ours, therefore it is more likely that they would be able to distribute our film successfully
• The Mortal Instruments: City of Bones (coming soon) - An action film, adapted from a popular book franchise, most of the characters are young, like ours and they are battling the forces of evil
• Obsessed - the film starred an ethnic minority protagonist, played by Idris Elba. Despite the fact that the race explored in our film is Asian, we still think that it is a step in the right direction.

Production Company

Our production company is called "Cornucopia Films". We chose the word "Cornucopia", because it means "an abundance of", connoting that the company produces a wide variety of films with different genres and themes.

The Cornucopia Films Ident

We also decided to add some interesting background facts about "Cornucopia Films":

• Founded in 1994
• Headquarters in Soho, London
• Formed a partnership with Screen Gems in 2008 to distribute British films in the US.
• In association with "Almost Human" since 2009, creating make-up and visual special effects.

Exhibition Platforms

• Cinemas, such as Vue, Cineworld and Odeon in order to target a mainstream audience.
• We expect that our audience will view the film on websites such as Hulu, LoveFilm, Netflix that require a subscription OR illegal streaming sites such as 1channel, thepiratebay and solarmovie. We understand that due to the fact our Core Audience is 16-24 year olds, illegal downloads will be an inevitable exhibition platform. This will generate a lot of interest and we will reach our audience this way, but unfortunately we will lose profit. 

Release Strategy

The UK and US are not the only countries where we plan to distribute our film, however they are the two main places where we expected the film to be successful.