Who would be the audience for your media product?
We did a lot of research into our audiences to find out how we could tailor our film to appeal to them, as they are the audiences that go to the cinema the most often.
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Our representations of Asian women are devised to reach wider audiences, such as British Asian and Asian girls, like other successful British Asian films with strong female characters, like Lalita in Bride & Prejudice, Jesminder in Bend It Like Beckham and Roopi in It's A Wonderful Afterlife.
Summary:
- Action films are very popular with this audience
- Our film has similar themes to film extremely successful with this audience (e.g. The Hunger Games, Charlie's Angels).
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